Directory is
basically a bunch of information about a particular thing kept together in a
proper order so that anyone can find required information easily. Phone
directory is a good example and we use it in our daily lives.
If we talk about the websites; there was a time in the history of internet when directories were the most used tool to find out required website. Many search engines were invented as directories and the converted to search engines. Directory, itself is a small Search Engine because it is used to find the necessary information. In some cases, I think, directories are better than Search Engines because all the information is kept in an appropriate order, dividing in different categories so that anyone could easily access the data he wants.
If we talk about the websites; there was a time in the history of internet when directories were the most used tool to find out required website. Many search engines were invented as directories and the converted to search engines. Directory, itself is a small Search Engine because it is used to find the necessary information. In some cases, I think, directories are better than Search Engines because all the information is kept in an appropriate order, dividing in different categories so that anyone could easily access the data he wants.
Directory
submission can be seen from two different perspectives; one is, it is used to
submit a website which creates a link to the site. And, second is, users can
easily find the sites according to their needs. Directory Submission is
basically a task of SEO and considered as an off-page SEO technique. I think
this is the oldest and most used (at some time) technique of website promotion.
You can submit your website in the directories according to your theme. Some of
the directories are paid and some are free. Even some of those want reciprocal
link in return of adding your site’s link.
The main aim of
directory submission is to create back links for the website. The process
includes submitting the URL with other details like Title and description etc
in the most relevant category. Webmaster can do it themselves or can hire the
one who is expert in it.
The process of
directory submission includes searching good quality directories and finding
relevant categories among those. Then add your site’s information; Title, URL,
Description, keywords etc. and submit. The approval can be instant but in most
vases Directories take minimum one week to approve the submissions.
The most common
websites or directories include Dmoz.org which is Google’s directory (as said)
and the websites are manually edited before submission. So, it is not easy to
get link on this directory site.
Now a days,
directory submission is not a ‘must’ task of Off-page SEO. No doubt, it provides
back links and traffic but excessive submission could get your website
penalized. Directory links with same Anchor Text are considered spam by Google.
I ‘m not saying that webmaster should not do directory submission but it should
be done in a limit so that it should not got in spam.
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