I remember the days when advertising a business was
completely manual. It was a person to person activity which used to consume
lots of days and nights, hoardings, announcements etc. I ‘m not saying that
business promotion is easy now but at least we can sit at our home and keep in
touch with our customers instead of wasting time at roadside campaigns.
If ways of business promotion are increasing then competition is high as well. Anyways, I want to discuss some Useful tips which can help you to increase your business awareness among your customers.
PPC
Pay Per Click is the most effective way to fetch traffic from the first page of Search Engine. PPC is beneficial for a new website as well as for an old site.
Pay Per Click is the most effective way to fetch traffic from the first page of Search Engine. PPC is beneficial for a new website as well as for an old site.
You need to choose
relevant keywords and make proper ad groups so that you can target the desired
market. Thing which I like the most is, you can get traffic for a particular
page or a particular product of the website. You can choose Google for your ads
because it is the most used search engine or can use any other according to
your choice.
Creating business
page/account on Social Sites
Social
networking sites are helping out many businesses in exploring their services. You
can create a business page on Facebook or can create account with the name of
your business in Twitter etc. People love to interact with the brand they use
and even this thing helps the business owners to know about the needs of their
customers.
Blogging
Blogs
could help you to keep your customers updated with the fresh content which
relate to your products or services. Search engines, too, love to have more
good quality content. Every website must have a blog linked to the website and
must keep updating it. At least one post after every 15 days is must to keep it
fresh and updated.
Video Promotions
Videos
are an easy and efficient way to promote your business. We all prefer to see
the video of some minutes instead of wasting time on reading an article and
then finding out the conclusion. We can add simply make videos of our services
and upload same on YouTube, Daily Motion etc. Video Promotion is more
beneficial for service website.
Local Listing
Local
Listing is the process of listing your business in local websites. The only thing
needed while listing your business is the physical address and phone number of
your website. Local listing is good for small business too which can’t afford
to have a website. The benefit to list your business in local sites is that you
will get good number of impressions when someone is searching from/with the
location for which your business is listed.
Business Reviews
Business
reviews are must to get to know the satisfaction level of your customers. Every
business owner should ask his customers to give their feedback so that every
business could improve more.
And, it helps search engines to determine the
actual status of a business among its users. Try to get maximum business review
on Google Places, Business directories, Local Listings etc.
Developing Gadgets or
widgets on social sites or blogs
Developing
widgets, Gadgets or polls in your website could help you to engage your visitors
with your business. You can simply create polls before launching a product or
could develop gadgets to promote your business.
Document Sharing
Sharing
a document describing a process or a service can help to increase your brand
awareness. You can share tutorials, processes, algorithms etc which will help
the users to gain more information about what they are searching with the name
of your business.
Image Sharing
Image
sharing is most beneficial for shopping sites. People love to see images of the
products for which they are looking for. You can upload images of your business
on Facebook, Pinterest, Flicker etc. Sharing these images on social sites helps
to drive more traffic on your website.
Press Releases
Press
Releases are used to get aware the users about the new products or services.
This is the way of promotion used since a long time to promote a business or a
particular product. It generates brand awareness and keeps your customers more
excited to know about the new launch.
These are some of
the tactics which could help you to make people aware about your business.
These techniques could vary according to the theme.
